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E-Commerce

Process consulting for online retailers

Moving forward innovatively and efficiently

The e-commerce sector is now connected to a wide range of systems. We support you in choosing the most suitable services and providers. In order to ensure effective processes, the individual system modules must be coordinated with one another. We work with you to define the technical and procedural requirements based on the existing structures, business processes and objectives in order to overcome challenges and optimize your internal processes.

Core processes of e-commerce

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Order to Cash

In order to process customer orders effectively and efficiently, automated process sequences are defined and a standardized service level is established. This makes it possible to identify optimization potential and facilitate intervention.

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Logistic

In order to ensure excellent logistics with the shortest possible throughput time, precise coordination of interfaces and transitions is necessary. Order acceptance, picking, deliveries, returns management and shipping are the most important factors in a smooth fulfillment process.

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Omnichannel

The omnichannel process is a two-part cycle. It begins with omnichannel fulfillment - after this half is completed, the omnichannel return begins. In order to make the transition between fulfillment and return smooth, it is necessary to optimize closely interlinked processes such as supplier communication or data exchange between sales channels.

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Customer Service

Customer service is a key part of the customer experience and contributes to customer lifetime value. In the constantly growing e-commerce sector, a high level of accessibility and customer satisfaction is of great importance. In order to keep up with this growth, we will work with you to find solutions to optimize the processes surrounding your customer service and thus enable a unique customer journey.

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Wholesale

Digitalization has created a multitude of new sales opportunities. The classic wholesaler is often no longer limited to the B2B sector. Hybrid business models are very much in vogue, especially the D2C sales channel, which has become increasingly important in recent years.

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Innovation consulting

The online shopping experience is constantly changing to bring customers closer to the feeling of a personalized and real shopping experience. This is an area of constant innovation in which we are happy to advise you, for example:

Online shop

  • Chatbots: Virtual communication robots can optimize processes, support communication with customers and partners, and create new insights and statistics on communication behavior.

 

  • Body scan: A 3D body scan of the customer is created in the store, which they can use for virtual fittings in online shops. Alternatively, the customer can also create a 3D scan themselves at home using an app.

 

  • Personal shopping: Customers can book an appointment with a sales consultant and communicate their wishes. The salesperson can prepare individually with information about purchasing behavior and orders placed and provide personal advice.

 

  • Smart Speaker Shopping: Customers can place orders at home using voice commands to devices such as Amazon Alexa or Google Nest. An algorithm searches through various offers and displays the cheapest price.

Suppliers & Logistics

  • Driverless transport systems: Robots transport goods automatically and independently within the logistics center. Thanks to AI, they can move not only in designated and secured areas, but also fully autonomously in unmonitored zones.

 

  • Flexible packaging: Algorithms calculate the exact size of the shipping box required. The box is flexible thanks to various folding techniques and can be individually adapted to the order in order to save filling material.

 

  • Waiting time optimization: Logistics partners are provided with all relevant pickup information in real time. Data-based analysis enables freight forwarders to use their resources in a targeted manner and plan routes dynamically.

 

  • Vision Picking: Order picking in the logistics centre is carried out with the help of data glasses that show the way to products
    The efficiency of the picking process is increased by the employee's free hands.

Returns management

  • Parcel Box: Customers provide returns in a private parcel box for collection. The box can be unlocked using a one-time code
    or app can be opened and the package removed.

 

  • Reusable packaging: A reusable system allows packaging to be reused more often. After use, the customer sends it back to the retailer or a service provider, where it is cleaned and processed.

 

  • Returns Pop-Up Stores: If there is an above-average number of returns for a limited period of time or in a specific region, these can be processed efficiently using mobile pop-up collection points.

 

  • CEP databases: Courier, express and parcel service providers (CEP) create databases with personal information about the customer (size, etc.) and make them available to the retailer for a fee. This allows the customer to be given more precise order information and returns to be avoided.

Data Analysis & Forecasting

  • Anticipatory Shipping: Products are delivered to areas before customers even place an order. Algorithms use information about the customer to create predictions about the likelihood of a purchase.

 

  • Touchpoint Management: Documentation and evaluation of all touchpoints between product, company and customer.

 

  • Predictive Analytics: Prediction of sales figures, price developments and returns based on
    Historical data.

 

  • Managed EDI: Outsourcing of all EDI communication to a managed cloud.

 

  • Central campaign control: Central creation of campaigns and promotional prices and distribution to all sales channels.

E-commerce optimizations

Achieve higher goals with tailwind

 

Customers' demands on online shops are constantly growing as big players like Amazon are redefining the standards. In order to remain competitive and to be able to keep up with the ever-increasing basic, performance and enthusiasm requirements, an iterative optimization and reflection process with regard to one's own logistics, conversion rate, corporate identity and after-sales processes is necessary.

Customers' expectations of logistics are becoming ever higher. Goods must reach the customer within 0-2 days. To achieve this, all logistics processes must be fully optimized. Possible approaches to this are:

 

  • Same day delivery in cooperation with service providers
  • Fulfillment Omnichannel
  • Standardize returns management
  • Intelligent and automated source selection
  • Freight route optimization through modern algorithms

To optimize the conversion funnel, it is not enough to just increase the traffic of your own shop, you have to synchronize it with the marketing funnel. To increase the conversion rate, it is essential to address several points:

 

  • Technical optimization
  • Marketing measures (SEO & SEA)
  • Enable personalization
  • Wide range of payment options
  • Tactical implementation of cognitive biases
  • (Many other individual measures)…

The goal of enabling a comprehensive customer experience is not just limited to the customer journey. The factors of corporate identity and after sales play an equally important role.

 

Corporate Identity

  • Communicate the story behind the brand
  • Creating holistic content
  • Exclusive promotions such as live shopping events
 

After-Sales

  • Personalization options
  • Newsletter
  • Exclusive benefits for existing customers
  • Integration of service offerings as a total shopping experience
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Integration in e-commerce

System landscape in e-commerce

As the size of the shop increases, the complexity of the underlying system landscape also increases proportionally. In order to make this more transparent and still not have to do without performance-optimized systems, our team will help you choose and set up the systems that are most suitable for you and how they work together. This way you remain flexible for future expansions.

 

Integration of marketplaces

A considerable part of e-commerce now takes place via marketplaces such as Amazon Marketplace, Zalando, About You or eBay. We have already connected all of them and are familiar with the challenges.

 

Interface design & implementation

An essential step in system optimization is the interface design. It is also essential that interface monitoring is integrated in order to display possible transmission errors or to avoid incorrect data.

 

Architecture target image

Together with you, we define a target image based on the current IT architecture, including the steps to achieve this target image.

 

Cloud Integration

The cloud behind a shop system can provide support in many areas, such as analytics, data evaluations through data lakes or even special applications.

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